Thursday, March 18, 2010

The grand sports media conspiracy and ESPN

Well, well, well... how the tide has turned for Tim Tebow this morning. Todd McShay appeared on NFL Live last night and said very flattering things about Tebow's progress. Colin Cowherd, a famed Tebow detractor, hosted Herman Edwards this morning and had a discussion about Tebow. Cowherd moderated his position extensively... With Herm Edward's help. Everyone on ESPN seems to be warming to Tebow. Mel Kiper Jr has not been heard on this subject.

All of this reminds me of grand media conspiracy I have heard about many times over the past 20 or so years. You see, the sports media needs consumer/customers. Media outlets need you every day. Big dips in interest are really bad business. It's hard to make up for the big dippers during the big spikes. If there were any strategies one might employ to even out interest to some degree, it would make a big difference to the bottom line.

Are there any such strategies? Sure. How about if we build up a super hero, and then we tear him down, and then build him up again. A larger than life figure in trouble is a compelling news story indeed. We see it all over the place. Especially if and when the kid is tremendously popular, sticking him in a rough patch will make for a compelling drama. You can produce an award winning soap opera as the kid tries to dig himself out of a hole.

So you build 'em up to tear 'em down, and tear 'em down to build 'em up.

Tebow's draft journey sure looks like it matches this profile. It looks like ESPN may well have applied one of their cookie-cutter templates for drama to Tim Tebow. Tebow was the perfect dupe for this as well. A tremendously popular kid, perceived as being too perfect, loaded with athletic ability and achievements. Fans in every one of the 32 NFL markets are campaigning for their teams to take Tebow.

Guess what folks at home? Tebow has no future. He just isn't an NFL Quarterback. Bad mechanics, comes out of the spread, he can't read a defense, and he's stupid. He's a good guy and all, but he just can't play NFL football. It's tragic really.

There is a traumatized reaction in the nation. People all over the country gasp. Fans in all 32 NFL cities look at each other in astonishment, and demand clarifications of this verdict. ESPN is happy to oblige. Just tune in. Kiper will give you the word.

Disappointed fans ask themselves if it is really true. Some lemmings go along with it. Those with age, experience, and confidence in their eyes reject Kiper's conclusions. An Internet battle of the blogs ensues. As the war heats up, ESPN's NFL team and the NFL Network do much better business than expected during this off season.

Then Tebow stumbles at the Senior Bowl. The critics become ferocious. The defense bears down. Tebow does well at the combine. Bullets are exchanged. Tebow does very well at his ProDay. NFL HQ invites Tim Tebow to come to Radio City Music Hall on draft day.

Suddenly ESPN turns around. Tebow is really an okay guy. With a year or two of development, he will find his way in the NFL. He's a developmental project, but he will be fine. Tebow got some pretty fine endorsements last night on NFL Live. Troy Aikman, Archie Manning, Bob Greise, and John Gruden all gave him ringing endorsements. It's looking good for Tebow again.

The people are relieved. We would hate to see such a great kid disappointed in life. Rejoicing begins in the nation. The 32 campaigns to draft Tebow go back to regular business.

Some very bitter college football fans who lost to Florida are extremely pissed, and write some fantastically overwrought rants. Check this one out. That one is so overheated, so over the top, it must have been designed over the course of several days or several minutes.

Anyhow... I am pretty irritated with myself. How the hell did I fall prey to such a simple diversionary ploy? At ripe old age of 43, after 30 years of observing the sports media, how did I buy into this stunt?

Because I am one those guys campaigning for my team to take Tebow, that's why. Still I should have been smarter about this.