The West Coast allegedly came to St. Louis in the form of Scott Linehan on January 19th of 2006. He was fired after game 4 of the 2008 regular season. Linehan will be forever known as the man who destroyed the Greatest Show on Turf. He destroyed it by getting rid of the Martz offense, which was little more a collection of plays custom tailored to the exact strengths of our offensive players. Linehan jammed our players into his edition of the West Coast system, a complex ball-control passing system based on flexible and adaptive routes. The players, particularly Torry Holt, Issac Bruce and Marc Bulger absolutely hated the system. They made a lot of mistakes. They were used to running exact routes, tailored to their strengths, and they loved it.
Linehan's solution was to get rid of Issac Bruce, try to unload Torry Holt, and stick with Bulger because of his cap number. That failed miserably.
Two years ago, the Rams drafted #2 overall, signifying that we were the 2nd worst team in football. Two years ago we did the same thing. This year are drafting number 1, signifying that we are the worst team in professional football. As I have stated many times on this blog, we are the worst team in professional football for 1 reason: We finished dead last in scoring. This indicates we have the worst offense in the league. So much for the West Coast in St. Louis.
Make no mistake, a large reason for our lack of point production is the West Coast Offensive system. The West Coast is outdated, outmoded and obsolete. It does not work well anymore. As coach Brian Billick says, nobody plays the West Coast offense as Walsh once did. Everybody has absorbed some components of the system, but nobody plays it as the 49ers did. This is because your can't play it as the 49ers did and enjoy success.
The 49er offense worked for a brief period of time and for just two historical reasons. In 1981 we were only 3 years removed from the 1978 rules changes which opened up the passing game. Teams were absolutely bomb-happy. Defenses were deathly afraid of the bomb. Second, we were only really 1 year removed from the epoch of the Steel Curtain defense. Everybody was still emulating the Steeler model of defense. This system was very much like the Tampa-2, dropping safeties back deep to stop big plays. They used their big and bad 4 down linemen to attack the quarterback, without much recourse to the blitz.
The epoch of 1981 to 1990 was just about perfect for dink-n-dunk scheme that Mr. Walsh invented. Most defenses would surrender the short pass to you, not believing that you could march down the field on a collection of mistake-free short passes. To his credit, Bill Belichick was
one of the first guys to realize that this program was lethal if left unchecked.
Belichick's response to the West Coast was simple and beautiful. He decided he would only defend 40 yards of ground from the line of scrimmage. He knew most of the action would occur in the first 15-20 yards from scrimmage. He called this first 20 yards the redzone. This turf would be defended with a hard man-on press coverage. The next 20 yards was called the yellow zone, and it was defended with a soft-zone coverage; a scheme notorious for generating vicious hits. His linebackers were instructed to smother running backs (like Roger Craig) circling out of the backfield. He knew full well that the 49ers had no thought of going deep down the field on a typical play. He understood Joe Montana did not have the arm to throw the football 50 yards down field with accuracy.
When confronted with the Belichick-Box, the only solution is for the Quarterback to (A) Run with the football (B) wait for the deep pass to open up. For a receiver to clear coverage more than 40 yards down field in full pads, more than 5 seconds of good pass-protection is needed. This was tough to come by as Lawrence Taylor and Leonard Marshall were rushing from the same or different sides of the line. Montana tried to hold the ball for more than 5 seconds in the NFC championship game of 1990/1991. Leonard Marshall effectively terminated his career with the 49ers on that day.
The Belichick Box defeats the West Coast offense. It is now the default defensive position for all teams about to play West Coast opponent. If you don't have an All-Pro offensive line, you won't break the box. If you don't have a super-mobile QB, you won't break the box. If you don't have world-class sprinters at the WR position, you won't break the box. This is why the West Coast Offense doesn't work anymore. Too much talent is required to defeat a relatively simple defensive scheme.
Guess what? The dirty little secret the NFL keeps in the closet is that a modified version of the Spread Offense is now the king of all passing attacks in Pro Football. This is the system the New England Patriots have been running since 2007. This is the system that allowed Tom Brady to break the touchdown record with 51. This is the system Ben Rothlisberger has been working in for the past two years. Both participants in this year's Super Bowl also use plenty of spread in their weekly play list.
The Spread Offense has aspects of the West Coast and aspects of the Air Coryell offense embedded with in it. This is a pass-first offense, where you establish the passing game, and then run later. You control the football and gain the lead by passing. Unlike these schemes, it is run out of the Shotgun. You line up with 3, 4 and even 5 wide receivers. Unlike these schemes, it almost always employs the quick-time, or no-huddle offense. Many plays are called at the line of scrimmage. The Spread most resembles what used to be called the Run-N-Shoot offense.
Interestingly enough, the Spread is considered a very QB and Wide Receiver friendly offense. It is flexible and adaptable to the strengths of your players. It is considered simple enough to implement in the short college season with relatively young and inexperienced players.
If this is a Copycat League, teams should emulate success, and anti-imitate failure. One of the most stubbornly run biased teams in the league has been my Rams, and we are officially the worst team in football. The most run biased team in Football is the Jets. They barely made the playoffs at 9-7. The Colts are dead last in rushing (#32) and yet they are the favorite to win this year's Super Bowl.
What does all this tell you?
- 1-15 up to 9-7 is the victory range for run biased teams.
- 9-7 up to 16-0 is the victory range for Spread teams.
- Dump the Run First approach.
- Adopt the Pass First approach.
- Do not force players into a ridged and complex system like the West Coast.
- Adopt a simple and flexible passing scheme like the Spread.
- Tailor the system to fit the strengths of the players, as Mike Martz did.
