Bye Bye Pioneer

The HDTV illuminati are disconsolate and drowning in tears. They are going to lay down and cry for a hundred years.

This week, we confirmed that Pioneer is exiting the HDTV business entirely. They aren't just dropping their famous Kuro Plasma line. They are getting out of the business of HDTVs. No Lasers. No LCDs. No DLPs. Nothing. Pioneer is out.

This brought howls of dismay from the HDTV critics, who have routinely showered Kuro with every award and superlative they could muster. The basic line goes like this “It is sad that customers won't pay for the superior quality of Pioneer. This shows that there is a race to the bottom as vendors try to cut cost in this era of economic crisis.”

Well, that is pretty nice bullshit, but bullshit none the less. Let me set the record straight: Pioneer isn't quiting because people are too stupid to recognize quality when they see it, or too cheap to pay for it when they see it. Nope. That ain't the reason at all. Pioneer got run out of the plasma market by Panasonic. Panasonic beat the hell out of them. Panasonic simply made bigger, cheaper and better looking plasma screens that Pioneer. I am talking about better image quality and better styling at the same time. Pioneer could not compete with Panasonic, and they knew it, so they quit.

As long as Panasonic is around, there simply is no reason for any rational consumer to spend $6000 on a 60 inch Kuro 151FD. You could have a 65 inch PZ850U for about $4500 instead. Plasma consumers opted for the latter in 2008. Pioneer was awash in red ink.

As I have said several times in this blog: The Kuro isn't what it is cracked up to be. It is a strong performer, but quite overrated. Certainly not the best HDTV money can buy. There was certainly a cult of Kuro during its existence, but having a cult following does not prove superiority. Plan 9 From Outer Space has a cult following. It is far from the greatest film ever made.

I don't know why, but experts get locked in an Ivory Tower echo chamber sometimes. They seem to be lemmings with herding instincts. Each year in the NFL draft, the critics get hot for some prospect who surely turns into a bust. They overlook good kids who turn into all-pros. Joe Montana was drafted in the 3rd round. Kurt Warner wasn't drafted at all. So it is with movies and so it is with HDTVs. Tim Couch and David Carr were both selected #1 overall. The NFL (regretably) showed these two to be failures. Likewise, the market has rendered its verdict on Pioneer's Kuro: Kuro is a non-viable product. This means the evaluators were wrong in their initial assessments.

Some perfectly marvelous HDTVs get mediocre reviews—or no coverage at all—just because there isn't strong mind share behind them. I don't believe HDTV critics have a real scientific methodology, despite their attempts to cloak reviews in the shroud of Science. Speaking of the Pseudo Science of HDTV reviews, let's debunk that bullshit right here and now.

There is a standard called ITU BT.709. It is sometimes mistakenly called Rec.709 by the TV critics. BT.709 is an International Telecommunications Union standard. This standard defines the pixel count, pixel depth, frame rates, and color space of HDTV. The standard can be found here. It is a digital electronics standard just like any other digital electronics standard. It was formed in the same way that all standards are formed.

Now, I happen to know something about digital electronics standards. I am a programmer with more than 14 years of professional experience and about 27 years of total experience. I have to deal with ANSI, ECMA and ISO all the fucking time. I know how these standards get formed. A number of experts are drawn from major industry firms. These experts are gathered together somewhere in the world for a conference. They are sequestered in a room once or twice. You usually have just two physical meetings. The rest of the time, the experts collaborate online for about a year or two. They vote many times by email or webform. In the end, they publish a massive document which few people ever read. This document defines the industry.

What is important about this story is that it is a messy political process, dominated by industry titans with a commercial agenda. There may be one or two technology purists on the team, but any standard SIG is comprised mostly of pragmatic business-minded men... And they are always men.

BT.709 was formed by a number experts from the largest TV firms in the world. They negotiated a product which they felt they could manufacture and sell at a reasonable profit. That was the goal. Just as surely as the first ECMA standard for C# did not define a perfect or complete language, the ITU standard for HDTV did not define the philosophically perfect spec for HDTV. They are nowhere near the logical limit of visual quality in BT.709.

BT.709 is just one conclusion among many possibilities. It is just one compromise solution which got enough votes to pass out of the standards committee. It is the spec we have. It is the spec we work with, but it isn't perfect, I can assure you of this.

In the case of any standard, there are always weaknesses. There are always obvious points where you can go above and beyond the spec and achieve much better results. Exceeding the spec is no sin. Computer firms do it all the time, with delightful results. God, where in the world would we be if NVIDIA and ATI hadn't pushed way beyond the spec for VGA and SVGA?

Whenever I read reviews of the Kuro the critics always seem to propound the fidelity of the Kuro to the BT.709 standard. Repeatedly, they state that the Kuro is the only HDTV to nail the spec perfectly. Repeatedly, they chastise inferior HDTVs for failing to hit the spec. Repeatedly, they critique better HDTVs for exceeding the spec. Mitsubishi has been criticized many times for exceeding the spec.

I can understand why you chastise HDTVs which fail on the low side. This is justified. I do not agree with criticizing firms who exceed the spec on the high side. Unless you believe BT.709 is the perfect and logical limit of video quality, firms should try to exceed BT.709. This is no sin. To characterize it as a sin is just flat cold wrong. Rather, it is progressive improvement.

Ergo the cult of Kuro is simply predicated on bad ideology. That is all. Only this and nothing more. Kuro has been crowed the king by those who hold fast to this faulty ideology. There is no need to take them seriously. Their lamentations are a tale told by an idiot full or sound and fury signifying nothing.

If you happen to be one of these poor players, strutting and fretting upon the stage, only to be heard no more, I have some good news for you. It goes like this.

HDTV is a field strongly allied to the semiconductor industry. HDTV is an example of digital science and engineering. As such, it is subject to Alan Moore's law. Moore's law basically says that we double the density of transistors on any given dice size every 18 months. This means we basically double to power and sophistication of our digital electronics products every 18 months.

If you are upset that Kuro is gone, just wait 18 months. In 18 months Vizio and Phillips will be making flat pannels superior to the current Pioneer Elite Kuro Pro 151FD.