Home Theater Magazine is manufacturing consent

Bouy... I am going to have to start a new blog called "Manufacturing Consent". After witnessing all the techniques of propaganda the NFL Network used to try to sell me on Devaney's plan to draft Sam Bradford, I have been sensitized this subject. For most people, it was Fox news trying to sell the public on Iraq II.

Often times, when confronted with a tough-sell situation, the powers that be (both economic and political) may seek the aid of major media outlets to help promoting the difficult agenda. The goal is to whip people up into a frenzy of excitement where there would naturally be none. Indeed, there might even be considerable concern, doubt and opposition to the program if the public is left unalloyed by shills.

So it is with the 3d "revolution" in home theater. Uptake is slow. Sales are slow. This is not just a function of a W shaped recession either. When purchasing new HDTVs, the buying public seems to show no preference for units that allegedly have 3d functionality. Whatever the reason may be, the public seems unwilling to spend money for the feature.

The marketing forces simply conclude that they are not doing a good enough job in pushing the technology. Enter Home Theater magazine. Witness the cover of the July 2010 issue (Volume 17 No. 7.) The cover headline says in massive letters:

3D NOW!

Not so subtile? Yep, uh-hun. I guess they want me to buy 3d now, eh? Yes... that's it. Not to leave any stone unturned, hyper-shill... errrr... Editor Shane Beuttner delivers the big message of the magazine right up front.

Back to the Future

The 3D Era is now.

He scribes a nice shill argument effectively saying "This is not a gimmick to sell B movies anymore" and "3d his here to stay." He couches this language a bit more carefully, but I am giving it to you straight, with no chaser.

He immediately shifts to the salesman soft-pedal. To help us all get ready for the 3d era, his testers and writers have worked hard to present a series of reviews, particularly one on the Samsung 8000. This is of course, the major-model from the heaviest advertiser... er... most successful 3d HDTV maker.

Turn a couple of pages to letters to the editor and you will see the following bit of text. Steve Smith in St. Paul Minnesota basically says that he is never going to jump 3d wagon because of 3d. "I would rather see a 3d movie in the theater, but even then I am not crazy about the format." Steve is pissed that Home Theater magazine is pressing this agenda so hard when it has no benefits. Why make us unhappy with the equipment we just bought when the new stuff just doesn't add value?

I am highly sympathetic to Steve's case. However, I do look forward to my next upgrade, he doesn't. I am concerned that my next HDTV--a 4K HDTV--is being delayed because of meaningless technological masturbation with 3d.

Evidently, Shane sets aside his shill tactics and says the following in response to Steve Smith. "I'm of something of a mixed mind on this. On the one hand, I wonder too if the industry is running before it's learned to walk with 3D, and whether it's losing TV sales right now as poeple wait for more 3d HDTVs to become available from more manufacturers..."

No, no, no Steve! Say that properly. They are loosing sales right now because people are waiting to see if the industry can introduce an 3D HDTV that will actually work... errr... impress.

Note the U-Turn in Shane's rhetoric. On the shilling page, he's all in favor of it. On the heart-to-heart with a reader, he too seems concerned by the fact that the film makers don't do much with the technology. Although he would never say it, the current crop of HDTVs don't present 3d material very well either.

Nevertheless, nearly the entire July issue contains one sales-push after another. The entire issue is a substantial effort to whup you up into a state of excitement about 3d.

Home Theater is representing powerful economic interests that want to sell this technology. Home Theater magazine is trying to manufacture consent where there would naturally be none.

So what about 3d?

I am a great lover of technology. I am quick to embrace any possible improvement. I am what is commonly known as "an early adopter". The second HDTV seemed even remotely good, I dived into the pool head-first. For the record, this was late 2006 when the XBox360 got it's HD-DVD attachment and the PS3 was about to be released (signifying the arrival of Blu-Ray).

The arrival of true 1080p disks signified to me that this market was about to mature.

So what about 3d? Have I adopted that? Nope. Do I have plans to adopt it soon. Nope. Do I have any plans to adopt it? Not really. Why? Because every demo I have seen, save one, sucks hard. This is not at all unlike the 3d effects we see in the movie theater: They suck hard.

I'm going to be perfectly frank with you good folks: 3d leave me cold. I am not excited. The major reason is that the movie produces don't do anything with the media. An occasional shot which pops out at you is not worth the annoyance of the glasses. Even the most advanced 3d movie ever made, which is Avatar, still made relatively limited use of 3d.

Even when the true 1080p 3d Blu-Rays begin to arrive, which they have not, I still doubt that there is much power in the media itself.

Of course, this does not prevent marketing forces from attempted to persuade you to 'upgrade' to a 3d set. Mark ye well the following example of marking hype:

If you check out an in-store demo, you'll likely be impressed by 3D. We recently spent some quality time with Panasonic's VT25 3D plasma watching Ice Age 3: Dawn of the Dinosaurs and it was a blast. After all, 3D adds depth and, when it's done right, can make you feel like you're inside the picture. -PC Magazine

All I can say to that is "bullshit" and "thank you for regurgitating the predigested marking hype from the advertising companies... oh wait! I forgot! PC Magazine is a marking/advertising company." In sooth, they always have been.

The quote above is proceeds from a false premise, uses fallacious logic and reaches and erroneous conclusion. Almost no one has a VT25 HDTV on display, must less equipped with the several-hundred dollars worth of glasses necessary to do 3d. Worst of all, if you have seen it, and I have, there is no there there. There's nothing special going on. The demo left me flat. I didn't want it.

Inevitably, sooner or later, I will want to buy a new HDTV. Moore's law guarantees progress in all of the basic areas of HDTV quality. I will want that increase in core-competency at some point in the future. Upgrade day may not come for two years, but sooner or later, it will come.

No doubt, this will bring 3d along with it. 3d is being rolled into all HDTVs as we speak. This will become a default feature of all HDTVs soon. You won't be able to buy a current model year without it. However, my reason for buying will not be 3d. The shit just doesn't do anything for me.

To you folks in the industry: I have to say that I really believe you are wasting your time with this 3d jazz. It is much more difficult to interpolate a 3d layer from 2d sources than it is to upscale 1080p to the so-called 4K standard. It is much more difficult for the creative film maker to shoot a movie in 3d than it is to shoot the movie in 4K with a simple RedCam.

I believe the difference between 1080p and so-called 4k is far more dramatic, far more stunning and far more desirable than the anything 3d has ever thrown at me. Every photographer and graphic artist will tell you that more pixels are better. Higher resolution is better resolution. Every gamer will tell you a higher res screen is a better screen. Every computer user will tell you that more screen real estate is better.

If I were you, I would toss the 3d thing on the back burner and work hard on the 4K thing. I will upgrade immediately for a reasonably priced 4K screen. 3d holds no interest for me.

There is still motion blur and jutter on LCD TVs

Those of you who have read my blog know that I recently bought a Samsung Luxia UN55B7000.  This is the recently acclaimed LED LCD HDTV which supposedly defines the state of the art in LCD flat screens at this moment in time.  It is also 1.2 inches in total thickness, a fact cause the fashion critics to stand up and praise God. 

Almost 3 full weeks have elapsed since I made my purchase.  It will be 21 days as of tomorrow.  I purchased my Unit on April 18.  What have I learned?  Many things, in truth, but none more important than this:  There is still motion blur and jutter on LCD televisions.  There is also flat-cold ghosting and after-imaging on fast moving objects in movies.

Anyone who says otherwise is a Goddamn fucking fork-tongued liar.  Direct that filthy lying sonofabitch to my blog so I can insult the shit out of him.

You can't get away from it.  120Hz works for sports like Football and Basketball.  120Hz motion smothing does not work on Blu-Ray movies.  It does wacky things to 24fps movies.  You won't like it.  You will shut it off.  I guarentee it.  The first time you see the lips of an actor out of sync with the sound-track, you will hate this feature.  You will be pissed.

Folks, blurring and ghosting are not (and never have been) issues with DLP technology.  There is a very precise and logical, physical, scientific explanation for this fact.  Let me tell you about it.

LCD is an acronym signifying Liquid Crystal Diods.  There are approximately 2 million Liquid Crystal Diods in a rectangular array on any 1080P LCD television.  Each one of those 2 million Liquid Crystals changes its color osculation in response to an electrical signal sent to it by the video processor.  It takes a bit of time for an LCD to change its osculating frequency (and therefore color) in response to a new electrical signal.  We call this delay between signal change and osculating frequency change "Refresher Rate" or "Refresh Time".  LCDs carry an important measure quote called "Refresher Rate".  This figure is quoted in Milliseconds.  All LCDs featuring 120Hz technology have a refresher rate of 4ms.

Believe it or not, that is hella-slow.  DLP is radically faster.

DLP is a different kind of technology.  DLPs are based on a light gun powered by a 150 or 180 watt bulb.  This gun is located at the back of your 10 to 19 inch deep DLP HDTV.  It is a type of projection technology, not unlike CRT or the projectors you see in movie theater.  It is identical to the digital theater projection systems you see in high-end movie houses like the Archlight, or the Mann Chinese Theater in Hollywood.  It is merely rear-screen projection rather than front-screen projection.

The DLP shoots photon waves of light at your screen, and paints the picture in colored light.  How fast is this in comparison to LCD?

Last time I checked, the speed of light is a universal physical constant and is quoted at 299,792,458 meters per second.  How long does it take a beam of light to travel about 13 inches or 33cm from the bulb to screen?  Last time I checked that works out to 1.10076 E-8.  I think that's just about 11 nanoseconds.  Last time I checked a nanosecond is defined as 1 E-9 s.

So we are talking about the difference between 4ms and 11ns.  We are talking about the difference  between 4.0 E-3 vs. 1.1 E-8.  That is 5 orders of magnitude, and 363% multiplied on top of that just for good measure.  That means my new LED LCD is 3.63 E+5 slower than my old DLP.  In English that means my new LED LCD is 363,384.79758 times slower than my old DLP.

When I said DLP is radically faster, I meant radically faster.  I bullshit you not.

That means that there is no fucking motion blur on any fucking DLP.  That means that there is no fucking ghosting or after images on any fucking DLP.  You can shove that fact up you fucking ass and bleed to death rapidly it if you are DLP detractor.  The problem that afflicts LCDs does not apply or pertain to DLP in any way shape or form.  By its very scientific nature, DLP completely avoids this problem.  Asking how DLPs control motion blur is like asking how you rewind your DVDs before returning them to Block Buster.  The question is illogical because the problem does not exist.

Are you ready for some whipped cream on top?  My old DLP cost $2000 about 2 years ago.  This new LCD cost about $3000 just 20 days ago.

Are you ready for the cherry on top of the whipped cream?  My old DLP was 6 inches larger than my new LED LCD.  It was a 61 inch behemoth.  This one is just 55 inches.

For this reason I am disappointed in my purchase.  All-in-all, it is still pretty good television, but it is not as good as the best DLPs on the market today.  Although the clarity and detail are magnificent, motion is more important.  We call them motion pictures for a reason.

I am very glad that my mother covets my new LED LCD with great lust.  She is seeking a family discount price on a used purchase as I write this.  I think I am going to sell it to her... just the second that the Mitsubishi WD-82837 comes out in June.

A quick post about THX video certification

I was surfing channels sometime yesterday evening around 5:00pm, aimlessly shuffling from channel to channel.  I was a little burned out on the NFL draft, which I watched through the first 4 rounds in its entirety.  

Somewhere in the 300s I discovered a program {it might have been on GTV} in which an expert was attempting to explain the whys and wherefores of THX video certification.  I only caught the last 6 or so minutes of the interview, so I didn't get it all.  I was pissed.  It seemed like a good and detailed presentation.

It would seem that the interviewer took a skeptical view of THX video certification, and made the Lucas Labs rep defend the standard.  This is good and righteous.  Based on what I heard from the rep, it would seem that the interviewer had challenged him on the drab, colorless, lifelessness quality of the THX picture.

What I heard from the rep curled my blood.  Then I laughed out loud for several minutes.  What did this THX rep say?

First a slight digression.  Many, many times in the past 2 years, my father, my brother, my mother and I have engaged in conversations about how much better movies look on Blu-Ray + HDTV vis-a-vis the movie theater big screen.  The picture is far brighter, far more colorful, and much sharper than the big screen theater.  This is what we love about it.  This is why we spend money on the technology.  This is why we recommend it to everybody.

Well, it turns out that the THX governors claim we're just plain damn wrong.  You see, the HDTV should look just exactly like the movie theater, according to THX corporation.  That flat, dim, colorless, out of focus image you see in the theater is the correct image.  That is what the original authors of the film intended the movie to look like.  You shouldn't make it more colorful, brighter, sharper, deeper, more detailed, or more in focus.  Doing so makes the presentation in the home different from that of the movie theater, and that is just plain damn wrong.  Ergo, the necessary function of THX laboratories is to show HDTV vendors {like Panasonic & LG} how to dumb-down their mighty technology such that it will look just like the movie theater.

Basically I had several immediate responses:

• Can you not see that the theater is limited by the barbaric nature of its technology?  The drab picture is a function of the obsolete analog projection technology they use.  When DLP projection is used, the picture is improved.  This is not a question of artists intent.  It is a question of primitive, outmoded, outdated technology versus fully modern tech.
  
• What bizarre manner of communist thinking led to this preposterous notion that you must dumb down a superior technology to make it look like an inferior technology?
  
• We human beings sure do get side-tracked with stupid ideologies, don't we?

Then the THX rep said another thing which flipped my on-bit.  The interviewer mentioned that {thus far} only LG and Panasonic have submitted units for THX Video certification, and that acceptance has not been very good for this new logo.  In rebuttal, the THX rep responded that there is an obvious need for such technology and tuning, regardless of whether firms like Samsung and Sony are willing to pay for the help and the testing.  "Even Samsung has introduced what they call Film Mode which is every similar to our THX standard presentation", he said.

Of course, I am breaking in the very latest Samsung HDTV right now.  It is the 55 inch Luxia of the 7000 series.  After just 8 days of ownership, I can't claim I know every last thing about my new HDTV just yet.  Ergo, I immediately grabbed the remote and hit the menu button.  Sure enough, there is a setting under the COLOR header which says "Film Mode".

When activated, Color->Film Mode does indeed produce a drab, colorless, lifeless, unfocused, dim picture very similar in character & quality to what I saw on the Panasonic TC-P50G10 when in THX mode.  I sat there shaking my head in disgust.  Why would you even bother to implement such rubbish?  Why would you waste time & effort trying to figure out how to make your technology look inferior?  Shocking...

Any way, this will not cause me to hate my new HDTV.  Let's remember that Film Mode is strictly optional.  You must opt-in if you want it, and it is easy to opt-out if you don't like it.  This is only one option among several, and not particularly recommended by Samsung.  I simply returned to my prior settings and my new HDTV looked as good as before.

This revelation made me recall the famous saying of Martin Luther: "What strange superstitions bewitch the minds of men?"  The THX Video philosophy is a very strange superstition indeed.

The Panasonic G10 series disappoints tremendously

So it is now time to tie up a couple of loose ends from past blog entries.  As you know, I blogged a week ago back about the advent of the Panasonic G10 series.  I was quite sanguine about the force of Moore's law, and how this HDTV was quite likely a further proof that Moore's law applies forcefully to HDTV technology.

Well... it is time to eat some crow.  Nobody likes to be taken in by the hype.  Nobody likes to fuck up.  Nobody likes to admit that they are wrong about anything.  However, it is time for me to eat some humble pie.

There are three important conclusions I reached after one hour with the G10 series at Magnolia:

1. Technologically, the G10 is nothing special.  It is not even an advance over Panasonic's current line up.  The 850 series is better.  The only positive thing that can be said for it is that it is a low-cost option.  It is substantially cheaper the 800 & 850 series from Panasonic.
   
2. THX mode absolutely stinks.  You will never see a dimmer, darker, flatter, more lifeless color in your entire life.  Those who ballyhoo this technology are absolutely and completely wrong.  They couldn't possibly be more wrong.  The ultimate reason I did not buy the G10 is because THX mode looks just plain terrible.  I had to take it out of THX mode and customize it quite a bit before it began to look reasonably decent.
   
3. David Katzmaier and Bryan Gardiner must be smoking crack together.  That is the only logical conclusion I can reach after reading and viewing their statements about the Panasonic G10.  They both view this unit as the Pioneer Kuro replacement.  Readers will know that I am not a member of the cult of Kuro.  I regard it as a strong performer, but vastly over-rated.  With that said, the G10 is absolutely, categorically not comparable to the Kuro.  The Kuro is a lot better than the G10.  The only thing they share in common is glass and plasma
   

To say that I was not impressed by the G10 would be an understatement at best.  I could have saved some $1,400 by purchasing the G10 rather than the Samsung Luxia.  Believe me, I was very well aware of this fact as I made my decision... in the comfort of my computer room at home.  I had an Excel spreadsheet in front of me, mapping out all the makes, models, vendors, prices, sales taxes, shipping costs, etc.  I self-consciously pulled the trigger on a much more expensive unit.  Why?  Because I did not want to buy the G10.  The quality level was too low to be acceptable, and drastically better options were (ultimately) affordable.  

So don't be carried away with the hype.  The Cult of Kuro is going through grief, as they openly state, because their King has died.  They are casting about, looking for a successor.  This is the first fish to pop out of the lake, and it is a plasma, ergo it must be the new king.  Rubbish!  Balls! Poppycock! Blarney!

So Dave, don't you think you are being a bit unfair to these fine gentlemen of quality and merit?  They do talk about running benchmark tests.  

As I have already stated several times in this blog, such benchmarks are predicated on the faulty proposition that the BT.709 is a perfect thing.  It is not.  If BT.709 is a perfect thing, and cannot be improved upon, the road is clear:  Nail 709 or die.  Such is not the case.  BT.709 is a political standard, assembled by industry giants who wanted to manufacture HDTVs and programming at an affordable price.  There are many ways to improve upon this standard.  Ergo, nailing the BT.709 is not really that important, and may ultimately turn undesirable as technology advances.  Arguments based on nailing BT.709 can be discarded rather easily.

What Bryan Gardiner has to say

What David Katzmaier has to say

The Samsung UN-55B7000

Guess what? I sold my old Samsung HL-S6187W this week. It was tough saying goodbye to that good old friend. I was very sad as I drove it to its new home in my Toyota Tundra. This all took place on Wednesday April 15 around 8:30 PST. Nevertheless, I followed through and completed the deal.

Naturally, this begat a frantic search for its successor. In 72 hours there were many twists and turns, frustrations and angers, and a couple of shocking discoveries. I will give you the serious low down on my technological discoveries in the next blog. I have a few sharp point to pass on to you in this short blog:

1. LED LCD has now surpassed classical DLP in terms of image quality. This could never be said before. Right now, both the internet and the major HDTV vendors are ablaze with excitement over the new Samsung B7000 series LED LCD HDTVs. They should be. This unit now offers the finest picture quality of anything on the market... at least until the B8000 hits the streets in about 1 month. That is no joke. The B8000 is scheduled to arrive inside one month.

2. The bizzare co-inky-dink is that the worlds thinnest 55inch LCD also happens to be the television with the highest image quality on the market today. This has never been true before this moment. Thin HDTVs uniformly sacrificed image quality for skinny looks, until now. Somehow, Samsung cut the Gordian Knot. They somehow packed the best picture into the thinnest form factor. It should be noted that CNET already has ranked The Samsung B7000 series as the #2 most desirable HDTV behind the Pioneer Elite Kuro, which is now defunct and discontinued. I guess that makes my HDTV the defacto #1.

3. To set the whole deal on fire, the UN-55B7000, which is the 55 inch implementation, can be had for a mere $3200 at Fry's electronics this weekend. That is $600 below retail price. How about no shipping or installation charges? Just drive 1 mile and get it now? I'll play the sales tax this time.

4. Not impressive enough? How about the fact that they will toss in a $300 Samsung BD-P1600 Blu-Ray player for free? Basically, this means you can have the world's finest 55inch thin flat for approximately $2,900.00. Shocking! This size in this form factor couldn't be touched for less than $5000 just 6 months ago. The price has fallen $2100, seemingly overnight, and the quality has gotten much better. Thanx Gordon Moore! You're doing one hell of job!

Naturally this was all too much for me to resist. I made the deal today, April 18, 2008 at about 3:00pm. The deal was cinched at Fry's electronics in Woodland Hills, just 1 mile from my apartment. It is already setup and tuned up. I have been tuning it all evening with the help of my favorite channel: The NFL network. I have just about all the team jersies, I know all the team colors intimately. Ergo this is the best place to go for color, brightness, contrast and noise calibration.

LCD is a shock to the system. The character and quality of the picture is entirely different from what most people are accustomed too. Most of us grew up watching movies on Cathode Ray Tubes and on theater projectors. DLP has all of these qualities and improves upon them. This is why high-end theaters such as the Archlight use DLP projectors. This is why many of us have found DLP to be the most pleasing movie experiance over the past several years.

As a people and a generation, we not accustomed to the look of LCD. Liquid Crystal has a totally different character from the CRTs and projection systems we grew up with in the theater and at home. It looks quite different from my old and trusted friend, the DLP. Don't let anyone tell you otherwise. I didn't quite like it at first. It is like the difference between eatting off a clay plate and an aluminum plate. Either way you eat, but you are conditioned to expect clay. Aluminum is better and more durable, but we have been conditioned to expect clay.

If there is a problem with this television it is found in hyper-accuracy. An old friend of mine, Ryan the Sheepdog, used to listen to his music through studio reference quality Tannoy monitors. These are the sort of studio monitors Quincy Jones would be happy to use when producing an album by Stevie Wonder. The sound was astounding. He paid a small fortune for them ($8000). Ryan used to say that the problem with these speakers is that they would sound off every flaw and every blemish in the audio signal. They were hyper-accurate. They were almost too accurate.

Well folks, the Samsung UN-55B7000 is a lot like that. If you have a flawed video signal, it will look like shit on the UN-55B7000. The DLP was much more forgiving. If you have a sensational picture, it is going to look mesmerizing and astounding on the UN-55B7000. It looks much better than on the DLP. This became crystal clear in the first hour of watching the HDTV.

Let me tell you about my experiance.

The NFL network was showing a documentary called The Top 10 Power Backs when I powered-up my new HDTV for the first time. Like all such historicals, this documentary was a hoge-podge of very old and decrepid footage, as well as very recent and high quality images. The decrepit stuff looks like utter shit on the UN-55B7000. I found this very disconcerting, and I was on the verge of a serious disappointment.

Then I discovered TBN was showing the entire Lord of the Rings Trilogy back-to-back in true high definition. They were on the final leg of Return of the King when I first tuned in. Frodo was about to enter the Crack of Doom. It was pretty damn amazing. This was the first moment when the disappointment began to abate, and I started to get happy.

It just so happens that the NFL network was also re-broadcasting Super Bowl XLIII at the same time. This was our most recent Super Bowl, the Steelers vs. Cardinals. Of course, no expense was spared in broadcasting and recording this even. The signal is as good as an it gets in today's world. I flipped channels back and forth and kept calibrating. It looked pretty great right away, but there were problem. I did need to adjust the 120Hz motion smoothing. The factory settings did a lot of weird things to the slow motion instant replays. I finally decided on a custom setting of 7 for blur control and 7 for jitter control. None of the factory presets worked well for me. The jitters were very disturbing at first, but they are now under control. I recommend these settings to my fellow football fans.

Finally, it came time for a Blu-ray, arguably my favorite toy. Most friends and family members would have expected me to do this first, but I really wanted to calibrate with the NFL network before moving on to the Blu-ray. What I saw was pretty shocking. This was the moment when the UN-55N7000 convinced me that it was actually better (not just more fashionable) than my old HL-S6187W. This was the moment when two-reps of the Moore's Law became blindingly apparent. When they talk about dark inky blacks, they are understating the case. When they speak of butter-smooth imagery, they are understating the case. When they speak of razor sharp super-detailed images, they are utterly falling short of reality. The sharpness and detail is beyond belief. When they speak of dazing color, they are pretty much on track.

I have been an advocate of Blu-Ray for about two years now. I used to tell people that the difference between Blu-ray and HD Satellite is equivalent to the difference between DVD and Cable. Cable looks good. DVD looks better. Likewise (I used to say) HD Satellite looks good, Blu-ray looks better. Well folks, I am going to have reformulate that statement. That just doesn't give Blu-ray enough credit. It falls short by a long shot. The difference between HD Satellite and Blu-Ray is pretty sick. It is much, much greater than the difference between Cable and DVD. Blu-Ray makes DirectTV's HD package look poor by comparison. That is no joke. Give it a try on this HDTV and see for yourself.

If you are planning to get the UN-55B7000, you better get it this weekend at Fry's. They will toss in the Blu-Ray player for free. If you have not yet been exposed to Blu-Ray, you are going to have an absolute freak-out experience. You will know why the movie lovers, particularly profession movie critics, just love Blu-ray to death. If you already bought this TV and don't have a Blu-ray, you are missing out on the finest thing your investment has to offer you.